Alan Rosenblatt with the Center for American Progress has been running a series of excellent discussions on "digital technology strategies for advocacy and policy campaigns" and the upcoming one promises to be especially interesting for anyone interested in online debate:
Thursday, December 18, 2008
The rapid growth of social media has increased the fragmentation of the channels of public discourse. With tens of thousands of blogs and social networking discussions promoting and opposing virtually every public policy issue, advocacy campaigns are faced with a host of new challenges including:
- Which of these online discussions are influencing the larger public debate on an issue and which of these are reinforcing the beliefs of those that already agrees with them?
- How do you identify the best messages, messengers and points of influence to either move specific audiences or to transcend a single audience and shift the entire debate on an issue?
- Are your opponent’s messages about to become viral? Are yours?
If you're local, you can find out more information or RSVP on their event page. If you're out of town (or like me, chronically unable to make these events despite being only a few blocks away), they are streaming the presentation live and will have video online shortly. A related discussion also worth checking out from earlier this year -- "Crowdsourcing Message and Policy Development" -- is now available to watch online (MP4).
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